How Social Media Sells Homes: My High-Impact Listing Marketing Strategy

How Social Media Sells Homes: My High-Impact Listing Marketing Strategy

Let’s set the scene. Your home hits the market.

Most agents do one of two things:

  1. They toss it into the MLS like a message in a bottle and hope a buyer magically washes up on shore.

  2. They post one blurry photo on Facebook with the caption: “Check out this beauty!” (No price, no details, no strategy… just vibes.)

And then they cross their fingers like they’re trying to win the lottery with a coupon and a prayer. That’s not what I do.

When it comes to marketing your home, I don’t just “post it on social media” and hope the universe is feeling generous. I run a full-blown digital spotlight show, the kind with intentional strategy, targeted reach, engaging content, and polished presentation that makes buyers pause mid-scroll and think:

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