How Social Media Sells Homes: My High-Impact Listing Marketing Strategy
Let’s set the scene. Your home hits the market.
Most agents do one of two things:
They toss it into the MLS like a message in a bottle and hope a buyer magically washes up on shore.
They post one blurry photo on Facebook with the caption: “Check out this beauty!” (No price, no details, no strategy… just vibes.)
And then they cross their fingers like they’re trying to win the lottery with a coupon and a prayer. That’s not what I do.
When it comes to marketing your home, I don’t just “post it on social media” and hope the universe is feeling generous. I run a full-blown digital spotlight show, the kind with intentional strategy, targeted reach, engaging content, and polished presentation that makes buyers pause mid-scroll and think:
Professional Photography for Every Listing: The Not-So-Secret Weapon That Makes Buyers Stop Scrolling
Let’s be honest: buyers don’t “tour homes” anymore… They scroll. They snack on listings between meetings. They judge a house while standing in line for coffee. They decide whether to fall in love or swipe left in the time it takes an elevator to reach the third floor.
And in that reality, your home has about 1.7 seconds to make someone care. So no, I’m not tossing iPhone photos into the MLS and calling it “marketing.” That’s not a strategy. That’s a cry for help.
I use professional photography for every single listing, not just the big ones, not just the “pretty” ones, not just the homes that already look like they belong in a Restoration Hardware catalog. Every listing gets the same respect, the same attention, and the same goal:

