Professional Photography for Every Listing: The Not-So-Secret Weapon That Makes Buyers Stop Scrolling

Professional Photography for Every Listing: The Not-So-Secret Weapon That Makes Buyers Stop Scrolling

Let’s be honest: buyers don’t “tour homes” anymore… They scroll. They snack on listings between meetings. They judge a house while standing in line for coffee. They decide whether to fall in love or swipe left in the time it takes an elevator to reach the third floor.

And in that reality, your home has about 1.7 seconds to make someone care. So no, I’m not tossing iPhone photos into the MLS and calling it “marketing.” That’s not a strategy. That’s a cry for help.

I use professional photography for every single listing, not just the big ones, not just the “pretty” ones, not just the homes that already look like they belong in a Restoration Hardware catalog. Every listing gets the same respect, the same attention, and the same goal:

Read More