How do we price my home so it doesn't sit, and so I don't leave money on the table?

Price is a strategy, not a feeling. We analyze hyper-local comps (active, pending, sold), absorption rate, and buyer price bands, then model two pricing brackets — aspirational and market-magnet — to balance traffic and leverage. We time the launch for maximum velocity and align price with presentation so you net more with fewer days on market.

What should we fix vs. leave as-is before we list?

Fix what buyers notice in the first 30 seconds or what could spook underwriting. High-ROI polish: paint, lighting, landscaping, deep clean, hardware refresh. Conditional repairs: roof, HVAC, moisture, and safety items to avoid renegotiations. Nice-to-haves like counters and flooring only if the comp set demands it. A pre-inspection can reduce surprises and support pricing.

Should I offer Buyer Broker Compensation? Is it required?

It isn't required — it's negotiable. You may offer it as a marketing incentive to widen the buyer pool and smooth negotiations, or opt not to. I'll model both scenarios (net sheets, likely buyer behavior) so you can choose the path that maximizes your net with minimal friction.

What does the timeline look like from 'let's list' to closing?

Weeks 0–2: prep and media. Week 3: launch (brokers' open, weekend opens, heavy digital). Days 5–10: offer window and strategy adjustments. Under contract: inspections, appraisal, title, lending — typically 30–45 days. I project-manage each step to protect your leverage and keep closing on schedule.

What's the real first step — tour homes or get pre-approved?

We meet to review Washington Agency Law and the Buyer Brokerage Agreement, then get pre-approved before touring. Sellers value certainty — an underwritten pre-approval clarifies your budget, sharpens the search, and makes your offer look like a sure thing. Knowing lender speed also lets us tighten timelines and craft appraisal strategies.

How do Buyer Brokerage Agreements and compensation work?

You'll sign a buyer representation agreement that outlines services and compensation. Options include payment by the buyer, by the seller as a marketing incentive, or another negotiated structure — always disclosed up front. My job is to deliver strategy and negotiation value that more than pays for itself in your net outcome.

What money do I need beyond the down payment?

Plan for earnest money (typically 1–3% of price, credited at closing), closing costs (roughly 2–4% depending on loan and rate), inspections (varies by size and scope), and move-in costs (utilities, immediate fixes, furnishings). We estimate these before offers so you're never surprised.

How do we win in a competitive situation without doing something reckless?

We win with leverage and certainty, not risk. We tailor terms to the seller's priorities, pair underwritten pre-approval with tight timelines and strong earnest money, use inspection and appraisal strategies that protect you, and keep a clean, complete offer. A smart backup offer can also position you to win without overpaying.

Stacia Whatley 2/16/26 Stacia Whatley 2/16/26

How Social Media Sells Homes: My High-Impact Listing Marketing Strategy

When it comes to marketing your Gig Harbor home, most agents do one of two things:

They toss it into the MLS like a message in a bottle and hope a buyer magically washes up on shore.
They post one blurry photo on Facebook with the caption: “Check out this beauty!” (No price, no details, no strategy… just vibes.)

And then they cross their fingers like they’re trying to win the lottery with a coupon and a prayer.

That’s not what I do.

When it comes to marketing your home, I don’t just “post it on social media” and hope the universe is feeling generous. I run a full-blown digital spotlight show, the kind with intentional strategy, targeted reach, engaging content, and polished presentation that makes buyers pause mid-scroll and think: