Unlocking the Secrets to Selling Your Home: Price, Promotion, and Product

So you're trying to sell your house, but it's been on the market for longer than a toddler's attention span? Don’t worry, you’re not alone. Don't you know how hot the Kitsap County market is right now? If you're a seller and your home isn't selling, don't worry, it's not you, it's the three P's: Price, Promotion, and Product. Let's dive into these three P's and see what's up.

Reason #1: The home is overpriced. 

Listen up sellers, starting with a high asking price and lowering it later is like wearing socks with sandals - it's just not a good look. You need to price your home right from the get-go. Those first two weeks on the market are crucial. If you're overpriced, you'll scare away potential buyers and end up selling for less than you should have. And no one wants that! 

Plus, the longer your home sits on the market, the less desirable it becomes. Buyers will start to think something is wrong with it, and your listing will get buried under all the shiny new listings. And let's be real, who wants to be the old news in the real estate world?

So, how do you avoid this kiss of death? Simple, price your home fairly based on your real estate broker’s Comparative Market Analysis (CMA). This will lead to strong interest and multiple offers, often in the first two weeks on the market. And who doesn't love a good old-fashioned bidding war? 

Reason #2: The home isn't marketed or promoted well. 

Alright, if your real estate broker has only placed your home on the NWMLS and a few flyer, it's time they stepped up their game. Fliers and postcards are so last season, it's all about digital advertising now. Buyers go online first to search for homes, so you better make sure your listing is getting thousands of clicks per week. 

As a seller, you want your listing to be visible to as many qualified buyers as possible. That's where digital marketing comes in. Effective digital marketing tactics can include social media advertising on platforms like Facebook and Instagram, targeted email marketing campaigns, search engine optimization (SEO) for your online listing, and even using instant messaging apps to connect with potential buyers. The goal is to reach as many people as possible who are interested in buying a home like yours.

We're talking about advanced audience targeting on platforms like Facebook, Instagram, Google, email marketing lists, instant messaging apps, and display banner ads all over the web. It's like your home is a celebrity, and we're making sure everyone knows about it. 

If your home isn't selling, it's important to talk to your broker about what they're doing to market your home and what additional marketing tactics they can implement to help get your home noticed by potential buyers. By working together, you can create a comprehensive marketing strategy that will help get your home sold for top dollar. Another tip for sellers, if your home isn't selling, ask your broker for a weekly report on web traffic to the listing. It's like checking your Instagram likes, but for your house. 

Reason #3: The condition of the home doesn't fit the price. 

Now, this one is a bit of a tough love situation. If your home is priced too high for its location, features, age, or condition, then you need to invest in some improvements first. It's like putting on makeup before a first date - it just makes you more attractive. 

But don't worry, it doesn't have to break the bank. Simple upgrades like a new garage door or a fresh coat of paint can make a big difference. Choosing Stacia Whatley/John L. Scott for your real estate services gives you a leg up against the competition. John L. Scott has created Market Ready Plus. Market Ready+™ powered by HouseAmp allows a homeowner to access funds to invest in the improvement of their property (staging, remodeling, landscaping, repairs and more) with no upfront costs for the home to be Market Ready. The Market Ready + program uses your homes equity to make repairs. No up front costs to the homeowner! It’s a great tool and we’re the only brokerage using it.

And now, for the moment you've all been waiting for, the secret to getting higher offers. Are you ready? It's all about who you hire as your agent. That's right, it's not about luck or fate, it's about making a smart choice. 

So, if you're a seller and want to get top dollar for your home, it's time to take action. Click the link below to give us your email and get more information on how to sell your home like a pro. Don't be like those stubborn homes, be a winner!